Elegant Child
SEO/SEM CASE STUDY: Elegant Child
URL: www.elegantchild.com
When top Hollywood agents, managers and celebrities call, The Elegant Child of Beverly Hills is there to answer. To provide Hollywood’s next young talent, you ask? No, rather they are there to provide unique creations for the babies of Hollywood’s power elite. Established in 1989, The Elegant Child of Beverly Hills offers an array of personalized gifts including specialty products, luxury items and custom gift baskets for very special newborns. These exquisite gifts display the style, sophistication and quality that is the essence of The Elegant Child.
Summary
ElegantChild contracted MegaRankings Inc. to initiate an aggressive Natural Search Engine Optimization campaign. Prior to partnering with MegaRankings Inc., ElegantChild had limited Page Rank and search engine rankings.
Objectives
- Increase website traffic
- Blowup the number of inbound product inquiries and traffic
- To achieve top rankings for competitive keywords like baby girl gifts and celebrity baby gifts
- Solidify ElegantChild as the leader in baby gifts by superior organic search engine exposure
Strategies
- Fully optimize ElegantChild.com with Google, Yahoo!, MSN and AOL
- Research targeted keywords, optimize all META Tags, design and navigation attributes
- Create a link directory and establish inbound and reciprocal link partners with relevant, high Page Rank partners
- Fully report progress including ranking, linking and traffic reports
Results
- Page Rank increase
- The current website traffic has increased exponentially
- ElegantChild keyword visibility has increased 1,500%
- ElegantChild now has solid rankings for their most important keywords and enjoys in excess of 5,000 visitors to their website per month from Google alone.
“Affordable Google Page 1 SEO!” Owner/Operator, ElegantChild.com Teri Weiss
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