Google Business Listings
Estimated traffic from Organic Search results is 64% comScore
Estimated traffic from Google Business Listings Search results is 30% comScore
Estimated traffic from Paid Search results is 6% comScore
Google Business Listings Optimization is the process of positioning a website in the three Local results section in the middle of the search result page. Google Business Listings search results have gotten extremely competitive to acquire as a result of the profound effect the rankings have on businesses traffic and conversions. It used to be you could simply fill out your business listing on Google and see it in the Top 3 a few weeks later. These days, if your listing doesn’t have a 100% score, you can forget about being listed in the Top 3 local businesses that Google displays for Local results.
There are 4 substantive steps in our Google Places methodology, they include:
Creating a Profile We’ll create a Google-friendly profile. There are more than 20 different fields you in your Google Business Listing and surprisingly most businesses don’t bother to fill them all in. At the end of the day, the difference between showing up on the first page of Google Places or not can boil down to not having complete profile.
Include proper keywords in listing description We’ll list one or two of the cities or suburbs where your target market resides. The keyword density percentage is important with your description as it is with your content. Our content writers will step in at this important step to assure proper keyword density usage.
Reviews Google likes reviews when all else is equal. If you and 10 local competitors all have 100% scores on your listing, which is fast becoming the case, what will Google use to rank the order of these businesses? The one component of the profile that is open ended is the review section. We’ll advise our clients on reaching out to their customers to receive a review.
Local Marketing Google looks to established sources of data to both build their database and check for local business information. If you’re not listed, it may affect your ability to rank on the first page. Listings include: local phone book, Yelp, Bing and Yahoo! As part of all SEO packages, Best of the Web and Foursquare to name a few.
Over the years, we have realized that Page 1 Organic plus Page 1 Google Business Listings provides a higher ROI and lower Costs than Google Adwords alone.
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